7 Marketing Books You Should Read

Marketing is a highly evolving field with new theories and tactics coming into the light every day. Therefore, to stay on top, you must keep updating yourself. One of the easiest ways of doing that is to grab a book on marketing. A single line from any such marketing book may turn out to be one of the most innovative marketing ideas of the year. Therefore, here are some marketing books that must be on your reading list if you wish to excel in this field.

The Age of Influence – Neal Schaffer      

The book speaks about the impact an influencer has on your marketing strategy. Collaborating with influencers saves the time and money you need to promote your brand online. Since influencers have a significant online presence, you could reach out to more people through them. The book also stresses that your collaboration with influencers would be fruitful only if it is long-term. Additionally, there are several ways through which you collaborate with an influencer, and not all of them are monetary in nature.

Brand New Name – Jeremy Miller    

Jeremy Miller, in his book, speaks about the technique of branding and how you can name or rename anything. According to him, branding is a significant activity, and one of the most important decisions you will ever make would be selecting the name of your brand. A brand name not only defines but also shapes the company. Therefore, this graphically designed book serves as a guidebook for creating a powerful brand name within 2-4 weeks.      

The Choice Factory – Richard Shotton  

 Based on consumerism and human behavior, The Choice Factory gives insights into applying behavioral science in the field of marketing. It says that apart from identifying the target audience, marketers should identify the ideal target context as well. In this book, Richard Shotton also says that behavioral science should be applied in a lateral manner rather than a literal way.     

Brand Identity Essentials, Revised and Expanded – Kevin Budelmann, Yang Kim      

According to the writers of this book, most brand builders cannot make any difference due to a lack of structure and approach. Therefore, in this book, they lay down the essentials required to build a brand by defining the tools and referring to other successful brands. A one-stop book for combining strategic branding concepts and design elements teaches the fundamentals of brand building and brand audit checklists that help guide brand decision-making. A core book for all those looking to create a brand, it cites the example of brands like Alan Cooper and Collins, among others.     

They Ask, You Answer – Revised & Updated – Marcus Sheridan    

According to its author, if an organization wishes to become the most trusted voice in its respective field, it must follow this book. A complete guide on removing the barriers between sales and marketing, the book is known for its straightforward tone and incisive language. The book also takes up issues like the change in the digital buyer and the online issue, along with topics like cost, competitors, etc.

The Business of social media – Angela K. Denton   

A beginner’s guide on how to use social media, this book instructs you regarding what to post, when to post, and targeting your message to the right people to improve business. The book guides us in using social media to create and build professional relationships. More than just promoting, social media can help in gaining customers. In this book, we find the basics of each social media platform, and upon learning that, we can strategize to increase our brand awareness. The book also suggests that the key to maintaining our online presence is selecting a niche and determining our ideal customer. 

Ultimate Guide to Link Building – Eric Ward & Garrett French      

This book speaks about the importance of Hyperlinks and how they play a significant role in Google’s ranking algorithm. According to this book, both the quantity and quality of links have an indirect role on the keywords and their ranking position. This practice of earning rank by impacting links from the right websites is known as ‘Link Building'. This book further sheds light on how links play a role when Google determines which pages of websites to display for certain keywords. It further emphasizes how link building can guide you with simple tactics and how marketers should seek expert advice to improve the overall ranking of their pages.