Bobbiette Swanson: Aiding Job Seekers with a Competitive Edge

Often, we might think we are doing great in our careers, but the scenario may be something else. Many have professional dreams and aspirations and want to do something better but do not know how to get there. A career coach can help clarify and resolve career-related issues. Be it to develop leadership skills and communication abilities or to help get that promotion you have been eyeing for a long time; a career coach can guide you with a plethora of tips and hacks to make the career journey successful and easier. Bobbiette Swanson, career coach and founder of Soar Career Services, has been working towards bridging the gap between employers and employees and helping people figure out their next professional step forward.    

Professional Endeavors  

Bobbiette has a bachelor's degree in communications from the University of Michigan, Ann Arbor. A certified senior executive recruiter, her career spans more than two decades of experience in hiring across diverse industries. Besides being a highly recommended mentor and authority in human resources, Bobbiette's technical know-how in the field makes her an accomplished career service provider as well as a trailblazing businesswoman.   

Bobbiette worked with recruiting firms and experienced a professional journey where she dealt with scenarios on both sides of the corporate desk, i.e., being a recruiter as well as an employee. Despite being successful in her career, winning many awards, and receiving on-stage recognition nationally, she could not curb the entrepreneurial drive within her. She took the leap of faith in 2016 to start her own venture and help people achieve their professional dreams.   

Giving Wings to Careers  

It is not enough to have a prestigious job; having a career that makes you happy is the real measure of success. While working as a recruiter, Bobbiette found happiness in helping people achieve their perfect jobs. She also helped some people who felt stuck in their jobs and guided them in making a shift in their career paths so that they could stay with their families. This prompted her to leverage her diverse experience and start "Soar Career Services". Earlier called "Ready Resume", which primarily focused on providing resume-writing services, Bobbiette changed the name of the company as she felt constricted in a box and wanted to help clients "soar in different aspects of their careers" and not just in terms of making their portfolios "job-worthy".   

Soar Career Services offers many top-notch services, including Resume Writing, Resume Critique, Interview Preparation, Career Coaching, LinkedIn Profiles, Covers Letters, Salary Negotiations, LinkedIn Job Search Strategies, and Professional Bios. Given that every person has a unique story to tell with the work experiences that they have gone through, Bobbiette intends to bring that out with her company's resume writing service. Her pool of professional resume writers help clients highlight their forte to make their job applications impressive. Alongside, there is one-on-one coaching by an expert to guide you through the process and create a plan to help you answer questions in a better manner. Bobbiette understands the importance of intent and customizes her tools according to her client's needs to boost their confidence and make a change for the better.    

Evolving Trends  

The job market has evolved with COVID-19 throwing life off gear for professionals and bringing in the remote work culture. Employers are now resorting to social media to find candidates and conduct interviews through Microsoft Teams and Zoom apps. Having worked remotely for several years, Bobbiette feels it is the right time for those seeking remote opportunities to cash in on the changing employment climate and get a job that suits their needs. She also thinks that the pandemic has shrunk the employment pool, with many opting to retire early or start their own businesses. Hence, many positions have opened, and employers are actively seeking to recruit across industries. This is the time when job seekers should dive right in and capitalize on the changing trends and use it to their advantage, Bobbiette feels.  

Having witnessed changes in the industries over the years, Bobbiette has now adapted to guiding employers and employees to create a symbiotic relationship. She feels the interview stage is one of the main areas that need persistent attention. Many of her clients approach her for interview preparation as they seem lost during the process. They worry about questions that will be asked and do not know how to stand out from other candidates. Bobbiette guides them to highlight their competencies and demonstrate how they will add value to organizations. She offers practice with probable questions and answers, absolute dos and don'ts in an interview setting, and much more in her approach to helping clients navigate that crucial step.  

Road Ahead  

For Bobbiette, work is just a part of life, and believes that focusing on a work-life balance is key. If a career path feels draining and stresses you out, then you need to rethink it. The employee mindset these days is changing as they think of their overall well-being in a career, and that should be a determining factor while looking for or changing jobs.   

Bobbiette's enthusiasm and passion are evident through the smile she has brought into the lives of her clients. She further wants to leverage her impeccable track record and achievements to bring about a change and strives to improve employer-employee relationships. Bobbiette has one thing to say for job seekers: seek help to overcome hurdles that come your way. She also encourages women trying to make it on their own to let go of fear and take that leap. "It is never too late to follow that dream in your heart. Take that step, so you do not regret it later, and you do not need to think about how your life would have panned out if you had done something otherwise. As women, we are tough already and make it through obstacles with a smile mostly. So, give it your best and soar high," said Bobbiette.