Boosting Your Business as a Woman Entrepreneur

“Don’t waste a single second. Just move forward as fast as you can, and go for it.”  -  Rebecca Woodcock (CEO, Cake Health) 

It is a firm belief that women are the best (untapped) resource in the world. Being a spiritual entrepreneur who started out with nothing, I believe a woman can go just as far in their professional lives as their counterparts if they have the courage to face their fears and cross their psychological and spiritual limitations. Today, I can proudly say that my struggles and efforts have finally paid off. While it’s true that women's entrepreneurship is gaining traction, there is still a large talent pool that isn’t being fully utilized.  

Moreover, women entrepreneurs accounted for just 4% of total business revenues a few years back. The simple reason behind this meager figure is the fact that these courageous women still haven’t realized their true potential. Fortunately, channeling that missing courage and the ability to surpass your apparent abilities and grow your business is easy. Here are my five key pieces of advice to achieve that. 

1.    Tap into Your Hidden Entrepreneurial Spirit 

The first piece of advice that I can give to you is to tap into your entrepreneurial self. In order to do that, you can give meditation and positive affirmations a try. People start their businesses with high hopes and spirits but as soon as they come across obstacles and failures, their motivation level drops significantly. The trick is to find the hidden spirit within you and channel it every morning before starting your day. This will provide you with the much-needed energy to overcome day-to-day business challenges. 

2.    Connect with Other Women Entrepreneurs 

Starting a business from scratch can be lonely, especially if you don’t have a partner and an employee or two. The best way to maintain positivity in your life and keep your inner-self recharged is to surround yourself with people like yourself. Hence, my next advice is to connect with other women entrepreneurs, both within and outside your industry. This will not only help you with professional networking and increase your chances of finding new avenues, but it will also provide you with the emotional support you need to go about your day. Attend networking events or get in touch with like-minded people using the power of social media.

3.    Perceive Challenges as Learning Opportunities 

An entrepreneur should never shy away from challenges. This applies especially to female business owners because by working in their own comfort bubbles, they can’t expect their business to proceed to the next level. The first step towards leaving your comfort zone is to change your mindset. Stop perceiving every business challenge that you come across as something negative. Instead, try looking at it from a positive lens. Start treating obstacles as learning opportunities. If you find yourself stuck somewhere, open up your laptop and start doing your own research or consult an expert who’d be willing to share their wisdom with you. The key is to not lose hope. 

4.    Don’t Let Your Emotions Get the Best of You 

In one way or the other, this point is related to some of the previous ones. Running a business is an emotional roller-coaster ride. Therefore, you should be mentally prepared for dark times that will come into your life unannounced. Don’t let sudden strong, negative emotions get the best of you. Practice meditation to keep your feelings at bay. The point is, that you can’t make crucial business decisions based solely on your emotions. You have to be rational with your decisions, which could be anything from hiring or firing someone, deciding whether or not to back out from a deal, making up your mind regarding whether or not to let an old client go, and so on.  

5.    Know that No One is Perfect 

The final piece of advice I can give you in this regard is to understand that no one is perfect. If the universe has decided that you won’t land XYZ client, that you won’t be able to meet an important deadline, or that you won’t be able to make it in time for a meeting, then you won’t. This doesn’t mean that you stop giving it your best. It only implies that you stop stressing over the little things and just go with the flow. Know in your heart that you, like every other person on this planet, will make mistakes and there’s nothing wrong with that! 

Ending Note 

By keeping the points mentioned above in mind, any woman entrepreneur can overcome all the challenges that come her way and grow her business. In the end, I would like to remind you that you have all the power in the world to make a difference and leave a legacy. You just need to find your inner strength and make the most of it!