Cullen and Elitia Mattox: Empowering Couples to Live their Dream Relationship

Cullen and Elitia were just like any other people, looking for love and meaningful relationships in the early stages of their lives. They had their fair share of struggles before they found each other, and now, the couple has been married for 16 years. In the present day and age, when divorces seem like a fad, Cullen and Elitia Mattox, now relationship coaches, have joined hands in a lifelong partnership and are sharing the best practices that help others build a healthy relationship.

As we get older, our personal and professional responsibilities also grow and sometimes become difficult to manage. Maintaining a strong work-life balance is critical to keep yourself happy and productive, as well as those around you. Having said that, earning a lot of money is just one aspect of being successful. Achieving success in all aspects of life is the goal and being there for the people that mean the most to you is key. More than just putting the appropriate “hours” into each sphere of your life, it is important to be around for the precious moments with your loved ones. Cullen and Elitia help such established professionals who struggle in their relationships lead a better personal life by giving practical solutions to inherent problems.

Transformative Power of Love

Out of all the universities in the US, hardly 1% offer healthy relationship curricula, which forces people to rely on trial and error to sort things such as communications issues or conflict resolution. Though our experiences shape our lives, it is not always the ideal and effective way of sustaining existing relationships. Professionals do excel in their careers and want the same for their personal lives as well but navigating through their dating or coupling journey using other means, including advice from friends and family, does not necessarily get them any closer to being in a great relationship or having an ideal partner. Cullen and Elitia wanted to remedy this situation. Leveraging their backgrounds in psychology, education, communication, and design, the couple founded “WhenLoveWorks Dynamically,” an online coaching platform dedicated to disrupting the status quo of unhealthy relationships of all kinds as they saw an imminent need in their community for relationship support.

Elitia’s journey of personal development started after years of being in disappointing and unhealthy relationships. It went from childhood abuse to family dysfunction, abandonment, a transition from dating to marriage to divorce to dating again, then ultimately being happily married. Despite being at the lowest in these trying phases in her life, she did not give up, worked on her professional development, and experienced success. Cullen’s first marriage was also an eye-opener for him as he did not feel ready for the relationship, but there was no one to guide him through the issues. The couple co-founded the organization mainly due to the lack of a platform that effectively outlined the transformative work it takes to build successful, healthy relationships.

The duo created a curriculum that encourages clients to indulge in self-reflection, remove obstacles, and engage in transformative work that enables them to thrive at optimal levels in their personal and professional relationships. They believe that the tools for building healthy work environments are accessible to anyone willing to work for it. The relationship coaching company provides all the required support to make it easy for high-performing, busy professionals to get the practical tools they need at their fingertips to be in happy and meaningful relationships. It offers practical tools to individuals to show up authentically and transform challenges, couples to maintain a genuine connection and be co-creative, and groups to design relationships that encourage higher productivity.

Love Literacy: A Blueprint for Relationship Success

Being married once before marrying each other, Cullen and Elitia know exactly what the red flags are in an intimate relationship. They believe that passing on the wisdom that they have acquired over the years navigating relationships in their lives and learning lessons the hard way was necessary. Thus was born the book, “Love Literacy”, a busy professional’s go-to guide that helps take the struggle out of dating and relationships so that you can enjoy love. The book will help you answer three important questions: why love is not working in your life, the love lessons we were not taught, and how to make love work. “If you’re single, then you’re probably tired of wasting your time on fruitless dates and are on the brink of giving up. If you’re a couple, then you’re probably tired of seeing the same struggles and wondering what became of your love. We do not want you to struggle in silence; hence, Love Literacy,” say Cullen and Elitia.

Love Literacy provides synchronized definitions of the different phases of relationships and clarifies the journey. One cannot live with the assumption that your partner sees the phases the same way you see them. One does not have to spend or waste time in the grey area, or situationship as the couple calls it, so the book provides the timelines and best practices to help people move forward with the right mindset.

Carefully Crafting Relationship Dynamics

Since the inception of their company in 2013, Cullen and Elitia have helped more than 1,000 clients across the United States save time, energy, and resources as they navigate personal growth and development in their relationship journeys. They have facilitated numerous sessions and workshops on practical solutions for relationship challenges, authored relationship articles and tips, served as an on-air relationship expert for BlogTalk Radio's Full Life Circle, partnered with service organizations to offer WhenLoveWorks members excellent service that enhanced their coaching experience, and provided coaching and business education for healthy relationships in the workplace to new, small, and growing business owners.

The couple also hosts a podcast named “WhenLoveWorks Dynamically”, where they focus on the how-to’s of building, repairing, and maintaining healthy relationships, along with providing listeners with the education, practical techniques, tools, and options to be successful in all of them.