Haley Rose Hasho: Makes Her Mark – NYC Real Estate

Haley R. Hasho’s background is diverse and unique. Originally from Long Island, NY, she moved to a goat farm in Central Pennsylvania with her single mother and grandparents at the age of nine. There, she was homeschooled and classically trained in piano and competitive ballet – much of which she attributes her focus to. After completing college at the University of Richmond, where she was an award-winning mock trial competitor and public speaking coach, Haley landed a software sales job with an Australian company. She then discovered her natural talent for sales and eventually pivoted to a path in commercial real estate. Today, she is a Co-Founder of Exodus Capital , a New York City-based investment sales brokerage. Her unconventional journey and independent spirit have molded her into a rising star within the industry.

Haley’s Real Estate Trajectory

Haley’s success in the real estate business began early in her career. She started at a small, off-market boutique shop in Manhattan. However, it was her recruitment by Marcus & Millichap that catapulted her career when she joined one of the top-producing brokerage teams in New York City. As one of the only female agents at the firm, her hard work and dedication materialized quickly as she was awarded Marcus & Millichap’s “ 2020 Rising Star Award ,” Commercial Observer’s “ Top Young Professionals of 2021 ,” Corporate Live Wire’s 2022 Global “ Property Investment Firm of the Year ” and “ Manhattan’s Stanley M. Isaac’s” 2022 award. With over $220M worth of property sales under her belt, Haley credits her successes to being gender blind and obsessive with her craft.

The Beginning of Exodus Capital

In early 2022, Haley co-founded Exodus Capital with her partner Justin Conway who she met at an art gallery. From a combined experience of 8 years at corporate and institutional firms – she shared, “Our vision is to integrate our skillsets and bring a white glove yet the very human approach to our clientele which ranges from legacy owners to funds. My religious 89-year-old grandmother named our company after the biblical book of Exodus. In the end, it made perfect sense as we are in the business of exiting our clients out of assets and into opportunities.”

Haley is eager to grow Exodus. When asked about the future of her company, she said, "We want to build an entrepreneurial family and create a culture of meritocracy where people are awarded for originating business. We don't want any vanilla cupcakes working for us – being eccentric is a competitive edge in this business, especially since our industry is a cast of movie characters.” She continued, “Our vision is not to replicate the large brokerage model, but rather pursue a specific segment of high caliber talent– agents and staff alike." Within the first 10 months of the launch of Exodus, the company has sold over $20,000,000 of real estate across the boroughs.

Despite Her Gender

Despite being a young woman in a male-dominated industry, Haley has achieved remarkable success for her age and quickly developed a name on the street. She shared her two largest challenges have been personal safety in certain submarkets and defending why she is successful. She emphasized that “Being a female in this industry is nuanced, grey, and a constant balancing act. The best way to navigate it is to work and do deals. Study and become a student of your market.” Her recommendation to women entering the field is always to remember that charisma may get you in the door, but only knowledge will keep you in the room. Haley’s mentor, a distinguished affordable housing operator, gave the advice that has resonated with her since: “Men are our friends, mentors, and confidants and vital to our success. We cannot shut them out, but only embrace their roles in our life."

Ladies Landlord Series

Two years ago, Haley launched a Ladies Landlord Series for multifamily, generational female owners. She came up with the idea at a golf event where she noticed private landlords are rarely in attendance. “My events are exclusive as they solely cater to women who are generational multifamily operators,” she said. “We have built an immediate community that is unmatched by anything I’ve experienced. It’s quite special.” Haley mentioned her events are thematic - from wine tasting to tequila nights and speakeasy peacock evenings.

She has also donated her time and resources to what she finds most important, like New York Young Republicans, the Community Housing Improvement Program, and multiple Jewish organizations.