How to Create a Social Media Calendar for Your Personal Brand

If you have a personal brand that you wish to promote on social media, then you must create a social media calendar. A social media calendar helps you plan out multiple weeks' worth of content for your social media audience well in advance.  

Besides saving your precious time, it also helps build a strong voice for your personal brand. You will also develop a better perspective about the content you are posting and whether it is relevant to your audience.   

Now, if you are wondering how to create a social media calendar, we have you covered. In this article, we will provide four important steps you need to follow to create a social media calendar for your personal brand.  

Why Do You Need a Social Media Calendar 

When it comes to social media marketing, consistency is the key. Therefore, you need a social media calendar to plan your content well in advance. If you wish to keep your audience engaged with your personal brand, you must post regularly. If your potential customers see your content regularly, they are more likely to remember your brand and, therefore, make a purchase.  

However, to keep your audience engaged, you need to generate a substantial amount of content every day. And that is going to be a pretty difficult task if you do not have a social media calendar.  

Read Also: 6 Tips to Keep Your Audience Engaged

How To Create a Social Media Calendar 

Here are a few tips to help you create a calendar for social media: 

Creating a Template  

The first thing you are going to need is a platform on which you can build your social media calendar. Apart from needing a blank canvas where you can create a simple yet effective social media calendar, you also need tools that will help you recycle your content calendar each week, saving you precious time. For example, Google Sheets can be a viable option because it is simple as well as free.   

If you wish to create a more sophisticated social media calendar template, then there are other online tools like Trello. It is not only free but incredibly flexible as well. It is better suited for those who wish to create their media calendar like traditional calendars rather than spreadsheets. You can also add boards and cards with Trello's online tools.  

Planning Your Content 

While consistency may be the key to succeeding on social media, you must generate quality content. However, to produce quality content, you must have a plan. You must understand what your audience needs. You may find that different content resonates with different audiences. Hence, you must plan your content before posting it on your calendar.  

You can start your research by observing the competitors in your area of expertise and what they offer. Try to find things you like about their content, and you will have some ideas. You may also use their techniques to get ahead. While you may fail the first time, you must keep learning about your audience and which content works best for them.

Generate Quality Content  

Now that you are aware of what kind of content you need to generate, you can either create them on your own or source them from social media channels. If you feel you can create quality content for your brand, you are better off alone. On the other hand, if you do not have enough time to create original content, then you can use online tools like Feedly and Quuu.  

Feedly combines your favorite blogs, podcasts, YouTube channels, and news publications into one page. You can easily share content that is relevant to your area of expertise, making it ideal for platforms like Facebook and Twitter. Quuu helps identify relevant, reliable, and quality content from various niches that you can add to your calendar.  

Scheduling the Content  

Now that you have all the relevant posts, it is time to deliver them to the audience. However, it will take a lot of effort if you want to post all your content manually. Instead, what you can do is schedule your content. You can use online tools like Buffer and Hootsuite for this purpose. They will also provide valuable insights into your performance.  

You must remember that social media is all about experimentation. Hence you must keep experimenting with social media strategy. If you feel an idea is good enough, you must never hesitate to post it, even if you have posted enough for one day. On the other hand, if you feel that your social media content calendar is going nowhere, you may also consider deviating from your strategy. Try to adapt and update your strategies and learn more about your audience, and you will find positive results.