Jess Reilly is undeniably a force of nature in the marketing world. As Senior Vice President of Marketing at Screenverse, she spearheads integrated initiatives spanning traditional, digital, and cutting-edge formats. With over a decade of experience driving success for global brands, Jess is renowned for spearheading advanced strategies at the intersection of creativity and data. Jess built her career by fearlessly embracing innovation and constantly pushing boundaries.
Her analytical rigor and technical prowess are matched only by her innovative vision of the future of advertising. Jess's reputation extends beyond the corridors of Screenverse, resonating within industry circles as a voice that understands the pulse of modern marketing and anticipates its next frontiers.
An Inception of Passion
Jess's first glimpse into the exciting world of advertising came from working at a photography studio in the Upper East Side of New York City. Surrounded by innovative creative directors and brand strategists, she witnessed their imaginative concepts transform from ideas into polished campaigns. While photography was her initial calling, Jess soon realized that her true aspiration was to be the visionary driving those inventive marketing strategies.
Having nurtured a technical aptitude from childhood by teaching herself computer programming, Jess was drawn to the perfect fusion of artistry and innovation in the advertising industry. She set her sights on breaking into the marketing industry, embarking on a focused mission to get her foot in the door. Jess sent personalized pitch letters to dozens of advertising CEOs in the area, relentlessly following up until finally, one gave her a chance.
Once in the agency world, Jess immersed herself completely, soaking up knowledge and experience at a voracious pace. She rapidly worked her way up within the agency ecosystem, gaining first-hand exposure to nearly every role involved in bringing campaigns to life. During those early days, Jess recalls Googling unfamiliar industry lingo like "deck" after being asked to assemble one, determined to fake it until she could make it.
Jess's insatiable hunger to constantly learn and improve propelled her rise to leadership positions at several major agencies. But she yearned to be part of the new wave of innovation sweeping the industry. This led Jess to transition into the exhilarating arena of AdTech, where she found her sweet spot at the intersection of advertising creativity and technological ingenuity.
Now at Screenverse, Jess spearheads marketing initiatives for the company's rapid expansion as well as for its roster of high-profile clients. But for Jess, it's about much more than just promoting brands – it's about advancing the entire DOOH (Digital Out-of-Home) sector. She focuses on educating OOH veterans and omnichannel newcomers on the power of DOOH advertising through various cutting-edge strategies.
Blending Data and Creativity
At Screenverse, Jess and her team blend data-driven precision with clever creativity to showcase the impact of DOOH. "In the world of digital screens, it's not just about the numbers; it's about the moments," she explains. "We want to prove that advertising can be engaging, hilarious, and memorable with smart deployment tactics."
Recently, they identified the top 100 agencies nationwide, gathering addresses and geofencing nearby Screenverse inventory. Jess then crafted witty, personalized ads on the geofenced screens, directly addressing each agency. This innovative approach served the dual goals of raising Screenverse's profile and demonstrating DOOH's powerful targeting capabilities.
Yet Jess understands today's marketing success requires an omnichannel mindset. She bolstered the geofencing initiative through tailored digital ads, social media content, email campaigns, and strategic partnerships. "Any idea has to come with a thoughtful campaign strategy rooted in your brand voice," Jess emphasizes. "We've been very intentional in crafting the Screenverse tone to stand out."
The Significance of Screen
DOOH advertising, under Jess's vision, is more than just digital billboards. It's a medium to engage, inform, and entertain. As device fatigue sets in and digital advertising grapples with challenges like fraud and privacy concerns, DOOH stands out as a pillar of effectiveness and trust.
For advertisers, it's an opportunity to connect in high-traffic areas, capturing attention and driving recall. For consumers, it's an experience–contextually relevant content that doesn't just sell but informs and entertains. With Jess at the helm, Screenverse is at the forefront of leveraging this, ensuring that advertising isn't intrusive but immersive.
From the humble beginnings of fervently searching for opportunities to leading innovative campaigns at Screenverse, Jess's journey is a shining example of perseverance, passion, and vision. As she shapes the future of DOOH advertising, one thing remains evident: her indomitable spirit to not just adapt but to redefine the industry norms. Jess isn't just in the business of advertising; she's in the business of crafting legacies.
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