Lauren Dustman , the epitome of a strategic CEO and entrepreneur, possesses a remarkable passion for improvement and unwavering attention to detail. With a 10-year career in the medical device industry, she has crafted commercial annual operating plans and strategic initiatives for Fortune 500 companies, orchestrated over 200 global programs annually, and created captivating promotional campaigns.
In January 2024, Lauren was appointed as the Chief Executive Officer of Bichsel Medical Marketing Group (BMMG), succeeding founder Lisa Bichsel. She has held various roles within the company since its inception in 2014 and is also a partial owner of BMMG.
Lauren's expertise extends from managing social campaigns to planning and executing multimillion-dollar international programs and has been at the forefront of maximizing ROI for her company and clients. Lauren has carved a path of success, leaving an indelible mark on the industry she calls home.
Making an Impact in the Medical Device Industry
Lauren's journey in the medical device industry began with uncertainty and nervousness. The sheer complexity of the field seemed intimidating at first, but her unwavering desire to make a positive impact on people's lives propelled her forward. She recognized that by involving herself in the development, improvement, and marketing of medical devices, she could contribute to the advancements in healthcare and enhance patient outcomes.
Fortunate enough to be guided by the influence of her remarkable mother—an exemplary businesswoman, intelligent MedTech marketer, and entrepreneur, Lauren embraced the challenge, driven to become the best employee, strategic partner, and business leader.
The medical device industry, Lauren soon discovered, is a dynamic and fast-paced field that demands a combination of technical knowledge, business acumen, and strategic thinking. Starting as an event coordinator a decade ago, she embarked on a journey that led her through marketing firms, medical device startups, Fortune 500 companies, and, ultimately, to the establishment of her own consulting business. Each step along the way broadened her experience and allowed her to identify unmet needs and gaps within the MedTech industry.
Drawing from her diverse background, Lauren has been able to collaborate with key stakeholders to develop innovative solutions that address these challenges. Her expertise and ability to bridge the worlds of technology, marketing, and healthcare have propelled Lauren to the forefront of the industry, where she contributes meaningfully to its growth and transformation.
Tailoring Client Success in Commercialization with BMMG
As of January 2024, Lauren has taken on the role of Chief Executive Officer Bichsel Medical Marketing Group (BMMG) succeeding founder Lisa Bichsel. In this position, Lauren continues to play a pivotal role in ensuring the successful delivery of marketing services while fostering client relationships and driving business growth.
Lauren's involvement with BMMG revolves around tailoring client work to their specific stage in the commercialization cycle. Whether they are preparing for a product launch, seeking market expansion, or somewhere in between, BMMG's extensive experience spanning product launches to end-of-life management positions them as a valuable partner for clients at any point in their journey. This key distinction sets BMMG apart—they are not merely a marketing agency but a team of seasoned medical marketers who have been precisely where their clients stand today.
Beyond executing programs and deliverables, BMMG offers guidance, drawing from their firsthand experiences leading medical marketing departments. By immersing themselves in their client's disease state and care area, they gain a deep understanding of the challenges faced by clinicians and administrators. This comprehensive knowledge allows BMMG to strategically position its client's disruptive technology as a welcome solution, addressing existing problems with the current standard of care. Through this approach, BMMG helps its clients make a positive impact on healthcare by effectively addressing the needs of both practitioners and patients.
Expert Guidance for Success
Lauren shares invaluable tips for companies seeking to enhance their virtual event strategies. She advises thinking beyond the booth, creating targeted content, and leveraging networking opportunities for meaningful connections. Lauren's passion for improvement and meticulous attention to detail are the driving forces behind her success as a strategic business manager. Embracing the 1% Rule, she sets small, achievable goals daily, propelling her to maintain a competitive edge and deliver outstanding results in a demanding field.
For marketing professionals looking to enter the healthcare industry, Lauren imparts the wisdom of fearlessness and a thirst for learning. Encouraging them to embrace new experiences and challenge their comfort zones, "If you approach things with a positive attitude, and a willingness to learn from people who have tried, failed, and succeeded before you, you will go far." With her expertise and relentless pursuit of improvement, Lauren is poised to lead the way in transforming the future of healthcare.
In a significant career advancement, Lauren was appointed CEO of BMMG in January 2024. This promotion recognizes her outstanding contributions to the company and her strategic vision for its future. As CEO, Lauren is poised to lead BMMG into a new era of growth and innovation in the medical marketing industry, building on the strong foundation laid by founder Lisa Bichsel.
Leave a comment
Your email address will not be published. Required fields are marked *
