In today's highly competitive marketing world, businesses need to adopt innovative and effective strategies to stand out from the crowd. According to a recent study, video marketing has become one of the most popular and effective marketing tools for businesses of all sizes. And when it comes to producing amazing video content, there's one name that stands out - Rebecca "Reb" Risty. As the founder and CEO of REBL Marketing, Reb has made a name for herself as a trailblazer in the marketing industry, helping businesses turn viewers into customers with her REBLutionary approach. But Reb's journey to success has not been an easy one. From owning and investing in multiple companies to becoming an active member of various business groups, Reb has overcome many challenges to become the successful entrepreneur and leader she is today.
Reb's journey to success began with a traditional start in college as a biology major before switching to communications and PR, where she discovered her passion for marketing. After completing her MBA in marketing and entrepreneurship, Reb worked on the corporate side for many years, including Qualcomm and the World Trade Center, while always nurturing her entrepreneurial spirit on the side. It wasn't until a friend urged her to start her own agency that Reb took the plunge and founded REBL Marketing, which she has been running full-time for six years now.
REBL Marketing is a creative marketing agency specializing in creating amazing video content that turns viewers into customers. As a leader in the marketing industry, Reb and her team of experts are committed to delivering top-quality services to businesses of all sizes. REBL Marketing takes a holistic approach to marketing, with a strong network of partners specializing in various areas such as email marketing, SEO, website development, and paid advertising. This allows them to offer clients a wide range of services to meet their unique needs.
At the heart of REBL Marketing's philosophy is the belief that every business has the potential to make a difference in the world. Their mission is to help businesses with the marketing knowledge they need to build and deploy an optimized and integrated marketing plan, complemented by video content, that will support their business development efforts. They understand that marketing is not just about promoting products or services; it's about making a meaningful impact on the world around us.
With this in mind, REBL Marketing offers a wide range of services designed to help businesses achieve their goals while positively impacting their communities. Whether it's through their video production or content creation services, the REBL Marketing team is always looking for ways to help their clients make a difference.
REBL Marketing provides a specialized marketing mastermind program that caters to the unique needs of entrepreneurs and small business owners. They meet either weekly or bi-weekly and are tailored to the participants' specific requirements. It provides access to Reb and a panel of marketers, professionals, or entrepreneurs, allowing for the exchange of ideas, brainstorming, and mutual feedback. The program accommodates groups of 4-5 individuals and offers two service levels.
Reb is particularly passionate about the mastermind program as it provides an excellent opportunity for small business owners, entrepreneurs, and professionals to connect with like-minded people, share experiences, and help each other. Having experienced the solitude of operating as a solo marketer, Reb understands the importance of collaboration and believes that the mastermind program can help participants attain confidence and success in the marketing world.
According to Reb, her journey as an entrepreneur has been filled with challenges, including maintaining a work-life balance. However, she has found that quitting work on weekends has helped her regain focus and enjoy her free time. She advises fellow entrepreneurs to prioritize their work but also enjoy their downtime, "Initially, you have to work on weekends, but when you reach a point where you can take them off, then it's better to enjoy them, go on vacation, and put the phone down."
As a successful woman entrepreneur, Reb recommends networking with other women in business to gain valuable insights and learn from their experiences. She advises aspiring entrepreneurs to work in a similar business to better understand the industry and target audience before launching their own venture. Reb also believes that making mistakes is an inevitable part of gaining experience, as she explains, "A lot of entrepreneurs and solopreneurs are out there in the world; get involved with their groups so you will not have to make many mistakes. However, you'll make some mistakes, and that's okay because that's how you'll learn."
Over the years, REBL Marketing has earned recognition for its outstanding work, including being named the 2019 Emerging Woman-Owned Business by the Connected Women of Influence Organization. Reb herself has also been recognized for her achievements, including being a finalist for the 2020 SDBJ Businesswoman of the Year and the 2021 Women of Influence Presidents Award.
With a team of highly skilled professionals, REBL Marketing is dedicated to helping businesses achieve their marketing goals through innovative and effective strategies. Their unwavering dedication to excellence has earned them a sterling reputation in the industry, positioning them as a formidable presence in the marketing world that consistently drives meaningful change for their clients and the community.
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