Strategic Communication: How It is Different from Manipulation

We often think of communication and manipulation as two sides of the same coin. After all, both involve influencing the thoughts and behaviors of others. But is that really the case? And if not, what is the difference between the two? In this article, we will explore the concept of strategic communication and how it differs from manipulation. So, if you are interested in learning more about effective business communication strategies, read on! 

Importance of Communication Strategy in Business 

In business, communication is the key. A strong communication strategy can help you build relationships, understand your customers, and achieve your business goals. On the other hand, poor communication can lead to misunderstandings, missed opportunities, and damaged relationships. It can also make it challenging to achieve business goals. 
 
A communication strategy should be based on a clear understanding of your audience and business objectives. An effective communication strategy should include a mix of channels and tactics to reach your target audience where they are most receptive. It should also consider the timing of your messages and how often you communicate. You must regularly review and update your communication strategy to remain relevant and effective. 

What is Strategic Communication? 

As Keisha Brewer said in one of her TED Talks, "what you say is just as important as how you say it," and that is what strategic communication is all about. Strategic communication is creating and delivering messages that achieve specific objectives. It is about creating a mutual understanding between two parties and involves openness and honesty. It is based on understanding the audience and the situation. It seeks to create the desired effect or result involving planned and systematic efforts and using available resources effectively. 

What is Manipulation? 

Manipulation is a form of deception wherein the aim is to gain control of people. It is often done through manipulating emotions or words and can have a negative connotation. Manipulative communication is often spontaneous or haphazard and is based on ignorance or a lack of understanding. Manipulative communication is often used in relationships, politics, and marketing. It can be difficult to spot because it can be disguised as friendly persuasion. 

Read Also: 5 Steps to Build Communication Skills in Business

The Differences  

There are many ways to influence others, and each approach has its advantages and disadvantages. While both strategic communication and manipulation can be used to influence others, they are different approaches. In some cases, manipulation may be the easiest approach. However, in many situations, strategic communication will be more effective in the long run. Manipulation is based on deception and exploitation, while strategic communication is based on understanding and persuasion. 

The key difference between strategic communication and manipulation is that strategic communication is based on understanding the audience's needs and interests, while manipulation seeks to exploit vulnerabilities for personal gain. 
 
Manipulation is often about deceiving people or withholding information to gain an advantage. It can be done through subtlety or force. In contrast, strategic communication involves skillfully using words and other forms of communication to achieve a specific goal. It requires an understanding of human psychology and persuasion and an awareness of others' opinions and interests. This type of communication can be used for good or ill, but its goal is always to achieve a specific result. 

Strategic communication is about creating a shared understanding between two or more parties. It involves active listening, clear and concise messaging, and a willingness to compromise when necessary. In contrast, manipulative communication is about using words and actions to control or influence others. It often relies on manipulation tactics such as emotional manipulation, intimidation, and gaslighting. 

Another major difference is that strategic communication relies on facts and logic, while manipulation often uses emotional appeals. This means that this type of communication can more effectively convince others to change their behavior or agree with a particular course of action. 
 
Finally, strategic communication tends to be more transparent than manipulation. Manipulation often involves hiding or withholding information to get someone to act a certain way. On the other hand, strategized communication seeks to provide all relevant information so everyone can make an informed decision. 

Conclusion 

Both strategic and manipulative communication have their place. The key is to use the right approach in the right situation. However, it is important to distinguish between strategic and manipulative communication. While both may have similar goals, the difference lies in the means by which they are achieved. Strategic communication is based on mutual understanding and respect, while manipulation seeks to exploit vulnerabilities. When used ethically, strategic communication can be a powerful tool for good. But when misused, it can result in damage to relationships and reputations.