With the growing reliance of businesses on digital technology, marketing has become a critical component. However, some companies tend to prioritize product development over customer experience, leading to missed opportunities. Fortunately, professionals like Nicole Zimmermann recognize the significance of coaching and consulting to prioritize customer centricity in every aspect of a business. Nicole is the founder and CEO of ZELOCIN™ & Partners LLC, a strategic marketing and digital transformation consulting firm. With over 25 years of business excellence and leadership experience in the telecommunications and financial services industry, she has worked for Fortune 500 companies in Europe and the USA. She is a passionate advocate of diversity, equity, and inclusion and is an executive coach and mentor to top talents across the world.
Valuable Asset to Businesses Seeking Transformation
Nicole is a highly accomplished executive with expertise in marketing, communications, and change management. With more than two decades of experience in business excellence and leadership, she has developed an extensive knowledge of global markets. Nicole is known for developing successful go-to-market strategies that focus on needs-based segmentation, brand positioning, digital marketing, customer experience journeys, and value-based propositions.
One of Nicole's key strengths is her ability to help companies transform their business models through cultural change management. She is an advocate of operational excellence and creating efficiencies by leveraging lean methodologies and agile principles. Nicole's passion for diversity, equity, and inclusion is evident in her work as a coach and mentor to top talents across the world.
In addition to her consulting work, Nicole also offers fractional CMO services and serves on boards. She is an academic guest lecturer at leading business schools and a keynote speaker on topics like diversity, equity and inclusion, change leadership and international Marketing.
A Journey of Learning and Growth
Nicole Zimmermann 's career began at T-Mobile in Europe, where she worked in the telecommunications industry. After gaining valuable experience in communication, customer experience, and digital change, she had the opportunity to switch industries and lead the European marketing team for Western Union a remittance money transfer and payments provider. She enjoyed learning about customer relationships in the financial services industry and how they differed from the telecommunications industry.
After 25 years in the telecommunications and financial services industry, Nicole felt it was time to spread her knowledge and skillset across more companies and individuals. She decided to move on from her corporate career and start her entrepreneurial journey by setting up her own consulting firm, ZELOCIN™ & Partners LLC, at the end of 2020.
Marketing Consultancy for Business Transformation
ZELOCIN™ & Partners LLC is a strategic marketing consulting firm that focuses on developing transformational concepts for brands and customer experiences. With unique expertise in brand positioning, digital marketing, and agile change management, the team can help businesses address their key challenges and transform their growth strategy. By combining technology with an in-depth understanding of the customer journey and employee experience, ZELOCIN™ enables clients to achieve sustainable growth.
The company builds transformational change concepts for brands around three pillars of success factors: Company Strategy, Employee Experience, and Customer Experience. It offers a suite of services, including development of competitive advantage, unique selling and value propositions, employee engagement, mentoring, and coaching based on motivation factor™️, and cultural change management. It also offers identification of needs segments and target audiences, digitization of customer journeys, and development of value concepts and loyalty programs.
In the ZELOCIN™ Marketing Clinic four steps are leading to success, including Diagnostic, Therapy, Remedy, and Measures. The team works closely with clients to define their transformation goals and develop an agile growth roadmap. ZELOCIN™ identifies innovative solutions, key areas for improvement, builds plans to close gaps, and provides lean optimization opportunities. The company brings the three pillars of employee experience, customer experience, and company strategy into alignment, enabling clients to achieve their growth potential and goals as individuals as well as businesses. A customer-centric KPI dashboard is used to provide the right measures of success and insights for continuous improvements.
The company’s commitment to helping businesses transform their growth strategy through a customer-centric approach and a focus on employee experience sets them apart as a strategic marketing consulting firm.
Empowering People to Own Change
Nicole finds coaching and mentoring very fulfilling and draws a lot of motivation and energy from it. Nicole's approach is to assess the current state of a client's operations and work with them to understand where the gaps are between their current state and where they want to be in the future. Once the gaps are identified, a transformation roadmap is designed to help them achieve their goals. Her coaching practice is aimed at enabling and empowering people to own the execution of change, with a focus on teaching and coaching them on how to implement change themselves.
Tips for Building a Successful Career
According to Nicole, one of the most important things is to find a mentor early on in your career. She emphasizes the importance of seeking out diverse mentors, even if they may not seem like the obvious choice. Nicole says, "I'm a big believer in diverse backgrounds. It's so enriching and you can learn a lot that will help you build your growth path and define your personal development areas for a successful career journey." Another important tip from Nicole is to be curious and always ask questions, especially in multicultural environments. Misunderstandings can easily arise, so it's important to clarify things by asking follow-up questions.
Nicole also emphasizes the importance of resilience in pursuing a career. She advises not to be deterred by setbacks and to keep one's eyes on the end goal. “It is not a straightforward path and journey; it is for no one,” says Nicole. Additionally, she stresses the importance of self-reflection and trusting oneself. “So, I think resilience, self-reflection, and trusting yourself by building confidence are the three traits that I think will set you up for a motivated and positive but also successful career.” By reflecting on situations and interactions, one can build confidence and make changes for the better.
Nicole's tips on finding a mentor, asking questions, and building resilience provide valuable insights for anyone looking to build a successful career. Through her extensive experience and expertise, Nicole has helped businesses across various industries achieve their growth goals and potential. Her unique approach to marketing consultancy, coupled with her passion for diversity, equity, and inclusion, make her a valuable asset to any organization looking to transform their business and achieve long-term success.
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