Video email marketing is one of the most effective ways to build connections with your audience and increase leads. In this, you also have the option to create personalized and targeted messages. While most people send stats, images, and template-based emailers, you can break the practice and incorporate something new into your strategy to leverage videos and engage conversions. Here, we will discuss how you may consider using videos in email marketing to grow your email list.
What is Video Email Marketing?
Video email marketing is a tactic or strategy of adding embedded videos to your email campaigns. The purpose behind adding videos is to showcase your values in a visual form. Video email marketing has great potential, and here are some of the ways in which it could benefit your business.
- Studies suggest that video email marketing helps improve click-through rates by 65% and open rates by 6%.
- Branded videos can also help increase conversions.
- It may increase the time the customer spends while reading the email, which will likely increase engagement.
- People are likely to share emails with their friends or family members, which may help create awareness.
- It helps make information more convenient and digestible.
- Video email marketing may help create a better connection with the audience and build trust.
Using Videos in Email Marketing
Here are some effective ways you can embed and use videos in your email marketing strategy.
Welcome Video Email
A welcome email could be the user's first interaction with the brand. They have signed up for the content and newsletter, so you should leverage that and welcome them in the most effective way, rather than just sending a note. Many people consider sending personalized videos. However, video email marketing may help create a better connection and would also help you get a better impression in the customer's minds. Make sure you write an effective script and shoot it properly. Try keeping the video under a minute. Welcome the user and give them a reason why they should trust you further.
Read Also: Why Email Marketing Is the Best Way to Engage Customers
Share a Tutorial
Teaching is one of the best ways to promote your business and connect with the audience. Consider creating videos on topics that add value to the audience's life. Analyze the market and see what the customer pain points are. Create YouTube series on how-to related and tutorial topics. You may further distribute the videos to your email subscribers. When sending a video in an email, you may also check whether it is loading properly or not. Check the platform you are using for sending the email for a better connection.
Include Video in Subject Line
Video email marketing could be a great way to increase the open rates and get more conversions. To achieve this objective, you would have to make sure that the subject line is compelling so that people may click on it. Consider using the term video or any emoji in the subject line.
Include Video Captions
Most people watch videos on the go. If it is a communicative or talkative video, you must also consider adding captions to the same. Video captions will also help reduce the barriers people may face while understanding the words. This way, the videos will become more accessible, and the email marketing campaign could be a success.
Animated Thumbnail
Animated thumbnails can help grab the eyeballs of the audience. Consider using a GIF thumbnail to further entice the user to click and watch the full video. However, you should make sure that you reduce the thumbnail file size. Large files may take time to load and may end up being in the spam folder. According to Litmus, a well-optimized email should not contain images of more than 2.7 MB.
Place Your Video Strategically
Before embedding a video and choosing video email marketing, you must also understand how you want to show it. Refer to the templates or design something to make a compelling email. Avoid sending a video without any text or other elements, as it may look like spam to your audience. Make sure you place the video strategically so that it catches the eyes of the audience and gets more clicks. If you are filming a new video, consider shooting it specifically for the medium. Keep the resolution and screen size in mind while shooting the videos.
Landing Page Videos
If you do not want to make the email content heavy, you may also consider redirecting the audience to a particular landing page with an embedded video. Make sure you include the term video in the subject line to increase the chances of open rates. You can include an explainer or testimonial video on the landing page to build trust. You may also create a video about your brand's USPs and why people should sign up for the services.
Give them all the relevant information on the landing page. Keep it a mix of text, video, and form. Make sure you use appealing colors and focus on the aesthetics of the page. Embedding a video on the landing page allows users an option to choose whether they would like to see the video or not.
Read Also: 7 Tips and Tricks for Successful Video Marketing
Free Demonstration
You may also consider making a free demonstration video and showcasing the range of products or services. Think from the user's perspective and consider answering the questions in the videos. You may make a series of videos answering your target group's concerns.
Videos can be a great way to boost conversion rates and grow the email list. Offer valuable content and make a proper video email marketing strategy to make the campaign a success for your business.
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