Why Email Marketing Is the Best Way to Engage Customers

Even after coming this far in communication, email remains the best way to communicate with customers and even bring in more. Over 2.5 billion people worldwide use email, which is expected to grow by 2 to 3% in the coming years. Even though most people consider that email might vanish with the development of social media channels and various other technologies, email remains a dominant medium. It has been estimated that more than 196 billion emails are sent out every day, and nearly 60% of them are business emails. Additionally, almost 99% of consumers go through their emails every day. Therefore, if your email does not end up in your client's spam folder, you have a high probability of finding new customers through email marketing.  

Email marketing is one of the most popular marketing channels and accounts for over 25% of conversions. It is also a highly personal method of reaching out to potential clients. Therefore, email marketing works best when it is tailored. Emails should be customized according to customer behavior. Additionally, with a user base running into billions, it is safe to assume that emails are here to stay.

Why Email Marketing is Still the Best Way to Reach Out to Clients  

Customers Love Emails 

Most businesses prefer email marketing primarily because consumers prefer emails. For smaller companies who do not have enough budget to spend on expensive marketing strategies, email marketing offers an affordable and efficient solution. While social media has developed into an important marketing platform for small companies where they can engage with their clients, marketers cannot make a profit from the organic influence alone.  

Email, on the other hand, offers a solution for people in business, leads, and prospective clients. Even consumers are eager to connect with a company through email. People willingly sign up for email lists and hope to keep hearing from the companies. Customers also want information regarding product advertising and even discounts. Therefore, email marketing is not just a viable solution for companies but also an endearing proposition for customers.  

Has an Edge  

Even though social media has become an integral cog in every advertising plan, its outreach capabilities are still restricted. In the digital era, social media has developed into a successful marketing platform, but we must also keep in mind that the success of any marketing channel differs from industry to industry. Hence, social media can be a boon for local stores that sell household products, but for the bigger companies looking to transform leads into potential clients, email remains the best and fastest route.  

Read Also: 7 Ways to Network Like a Pro

Easy Collection of Feedback 

Another reason email holds an edge over social media is that it is challenging to look for feedback or survey on any social media platform. For any business, it is crucial to keep track of its customer experience. Such information helps improve the business process and provides interactions, engagements, and ultimately sales. Considering all these factors, email marketing remains the easiest and most effective solution.  

Better SEO and Traffic  

It is not enough to create excellent content. You also need to distribute it among your audience, and the best way is through email. Emails are a perfect way to offer attention to clients. However, while building an email that can connect to your content, you must include a call to action (CTA) so that readers can reach your web page with a single click.  

Makes Your Campaign Measurable 

Finally, there is no scope for guesswork in email marketing. If you go for an advanced email marketing platform, you will have all kinds of information, right from who opened their inbox, which links were clicked, how many people unsubscribed, etc. All this helps in getting an accurate image of your email promotion and allows you to make changes in order to increase profitability. If you are looking to track and evaluate your internet marketing campaign, email marketing measurements become vital.  

A tailored email marketing campaign can also help with customer satisfaction, which can give a significant boost to total revenue. Therefore, even with the advancement in technology and the evolution of social media, email still remains a favorite. Email marketing remains the easiest and fastest method for business owners to generate new clients.