Why LinkedIn is Indispensable for Your Business

Many people believe that LinkedIn is primarily a site for job hunters. However, few are aware that LinkedIn has been around longer than other popular social media sites like Facebook, Twitter, Snapchat, and Instagram. It hosts over 600 million professional profiles, making the site an effective tool for business and referral relationships. These days, using LinkedIn is indispensable for your business and vital for the growth of any industry.  

Apart from being a professional platform, LinkedIn offers an assortment of networking opportunities. As millions of professionals are registered with LinkedIn, it undoubtedly has an extensive reach and application for all businesses. The best part of it is that LinkedIn is also simple to use. A company page on LinkedIn helps you network and prospect for quality sales leads, aside from establishing your public image globally as a reliable and trustworthy organization. Below are a few reasons why LinkedIn is indispensable for your business.   

Free Company Page   

Just imagine your company page in addition to your website to drive traffic to your site and, at the same time, provides you a platform to promote your content, products, and services. LinkedIn offers just that—free of cost. Your company page on LinkedIn gives you free marketing opportunities and augments your organization's credibility. Rich content and compelling status updates can also establish your brand.   

Rank on Google   

Google is the most popular search engine, and if you search for your company page on Google, you will find your website next to the Google search result. So, when people search for products or services you offer on Google, your company page on LinkedIn will appear on the page, helping you get more prospective customers. Even when you e-mail a new client, it could result in a Google sweep of your name. Getting a high ranking on Google is usually tricky, but LinkedIn is an eminent and influential network — and Google's into it. This is why it could be easier to get your LinkedIn page a high rank on Google compared to your company website. If your potential client is likely to see your LinkedIn company page first, maybe it's time to get one. Or you may edit your existing company page on LinkedIn to stand out among the crowd.   

Building Your Brand   

Most companies use their organization's page on LinkedIn to build their brands. The company website is a great tool to build your brand but often comes with extra costs. In addition, it takes hours and hours of building and fine-tuning. On the other hand, LinkedIn is a simple way to put your company's name on the business map. Write a powerful LinkedIn summary that emphasizes your company's products or services and upload it on LinkedIn. When your potential clients pursue the products and services you are offering, they should be able to get a strong understanding of your business and what you are offering in the market. LinkedIn also offers several business solutions.   

Power Positioning    

People who own businesses always desire to establish their credibility, develop relationships with their existing and potential clients, and become influential. LinkedIn is a reputable and trusted social media site. Therefore, having your company page on this site helps you gain credence. As far as LinkedIn is concerned, you have the additional capacity to position your company among the most influential in your industry. Sharing power is lovely, and LinkedIn makes it easier to establish and nurture connections with top industry leaders and network in groups to gain the trust of your peers. Your contacts, in turn, allow you to associate yourself and your business with a high level of expertise and credibility that you just cannot gain from any other social media site.   

Easy Networking   

Social media sites are focused on helping you to build networks. When you meet a person individually, one of the first things you do is share business cards. LinkedIn is one such social media that also serves as your online business card. While people usually forget they have business cards, they remember a phone call or a listed e-mail. So, when you connect with someone on LinkedIn, it is likely that people will remember you. The site offers you the opportunity to connect immediately and reach out to whomever you want. You can also endorse people you want to, recommend them, and connect with them more professionally to build a strong working relationship. It is easy to achieve this on LinkedIn.   

Helping Recruitment    

If you are looking to recruit new talent for your company and do not know where to go, LinkedIn is the place. The site hosts more than 600 million professionals from all fields across the world, offering business owners a plethora of opportunities to find the right candidate. The recruitment option is unique to LinkedIn and that is why LinkedIn is indispensable for your business. Make use of the opportunity.  

If you are wondering how many benefits LinkedIn could have, this list hopefully convinced you it is one of your most powerful business tools. You can build and maintain your network, search for clients, and build your reputation with it. Plus, it's free.