How Gendered Language in the Workplace Reinforcing Gender Stereotypes?

At some point in our lives, we all tend to use gendered words in the workplace. Historically, many jobs were entitled either to men or females in society. Various stigmas are still instilled in our minds, leading us to use gendered language in the workplace. For instance, firemen, policemen, security men, and various other jobs focus on masculinity. One must understand that anyone can perform these duties. Therefore, one should focus on using gender-neutral language and avoid leading to any bias. Let us learn more about the problems associated with gender bias in the workplace and how workplace language can lead to gender stereotypes. 

What is Gendered Language? 

Gendered language consists of phrases and words that may aim to classify people or objects as masculine or feminine. The language may consist of labels that may refer to a particular gender. Often, we take this for granted and forget that using such gendered words can lead to gender stereotypes in the workplace and may impact the organization's functioning. 

The issue of gendered language has been a serious concern since 1970. UNESCO released its guidelines in 1999 banning gendered language and emphasizing using more gender-neutral language in the workplace. Businessman, spokesman, and chairman are standard terms we use daily. Males dominate various industries, but other genders can also fulfill these roles. Instead of using a term like a businesswoman, one can switch it up by phrasing it as an ‘entrepreneur.’ The latter does not focus on a particular gender or highlight characteristics of a specific gender. Similarly, one can consider using terms like chairperson, spokesperson, and so on, which are gender-neutral. 

There are various professions as well which are likely linked with males. For instance, engineers, pilots, doctors, accountants, and many others. One should be aware that any talented person could meet these roles. Besides this, many companies use pronouns such as he and him. This is one of the reasons which influences women to step back from applying to that job. Using these in general statements is inappropriate and gendered language can also be highly misleading.  

In our day-to-day lives, we use a variety of notions that may be gendered. For instance, assuming all girls like pink forces our traditional beliefs about them. While some may like the color, some may not. There is no need to link a particular gender with any notion, as it could significantly impact how another person behaves. 

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The Importance of Gender-Neutral Language in the Workplace 

Language plays a significant role and allows us to express ourselves. It allows different people to communicate with one another and build unique relationships. You may be able to express yourself better when you have a good command of language and vocabulary.  

Talking about gender-neutral language, the focus may be on avoiding sexist terms and gendered language words, which can be discriminatory or derogatory to another individual. Using gendered words can increase stereotypes and bring barriers to communication. Here are some of the reasons why it is necessary to focus on using gender-neutral language in the workplace.  

• Language can make an individual feel included or excluded. It may reflect his we experience the world. The inclusive language will make others feel valued and give them a sense of belonging. In other cases, if we use gendered language, there are chances it may lead to rifts and can make the person feel excluded. In the workplace, a woman may become hesitant and avoid participating in discussions. This can lead to a struggling situation and may impact the organization's culture. 
• Language not only makes an individual feel included. It is also the reflection and an organization's commitment to inclusion. Using gender-neutral language focuses on giving equal representation and priority to different sections of society. It reduces the stress from stereotypes and aims to focus on an inclusive work environment. 
• Using gendered language can lead to a high turnover rate. There is a need to take a more sensitive approach and focus on how we communicate. Using gender-neutral language could be an effective way to retain customers and employees. Irrespective of the industry and business size, a business’s growth entirely depends on the people they hire and the customers they deal with. When you use gender-neutral language, your business is likely to attract more people. Different members of society will love it as it aims at embracing inclusion. It even showcases that a business cares and respects every individual and community. Avoiding gendered language and words could be an effective approach company can use to enhance its growth. 

Language shapes the thoughts and actions that we perform daily. One of the quickest ways we judge people and businesses is how they communicate or their language. Employers using gendered language can be disappointing and a major turn-off factor for their stakeholders. At the same time, when employers are considerate, it can make employees feel valued and create a sense of belonging. Therefore, it is necessary to focus on the language and use gender-neutral language that may help promote inclusion and diversity in the workplace.